www.uk-bedsdirect.com
Tel: 0844 809 935


UK Beds Direct is located in Hertfordshire and has been trading for over 50 years now. Their team have many years experience in the bed sales industry and can provide you with all the advice you require to help you choose the right bed for you. UK Beds Direct wanted to increase the business going to their site and they knew that in order to achieve this they needed to get their website into higher positions on the main search engines. Have a read through this case study to see how Weblinx Ltd and their clever internet marketing helped to make this happen.


With more than 50 years experience in the bed sales industry you can expect UK Beds Direct to have a stunning selection of top quality products available. Their range includes everything from cheap Sleepeezee beds to superb Millbrook divan beds and much more. They have a huge distribution centre that allows them to store a large volume of stock that can be shipped out quickly.

UK Beds Direct wanted to reach more people with their vast selection of discount beds and to do this they needed to get their site onto prime positions on search engines like Yahoo, MSN and Google. Weblinx Ltd had approached UK Beds Direct to help them get their site recognised and once they understood that the services we provide are both ethical and professional they employed our services.

We explained to the team at UK Beds Direct exactly what the process involved and between us we managed to unearth a selection of the strongest keywords in their industry including Myers beds, Dreamworks bed sales and many more. These keywords would then be used to implement a number of clever SEO techniques into the UK Beds Direct website. The first job we needed to address before we did anything else was copied content. Word for word content that can be found on other pages of the site or another site altogether is sure to be unfavourable towards optimisation. We quickly replaced any copied content with unique text that was relevant to the page which was created by us.

We then had to set the foundations for a well optimised site. We use two main processes to achieve this. The first was to enhance the internal linking structure of the entire site. This is where you make sure each page of the site is linked to another. We use a selection of methods including banner linking and image linking but the most common method we use is called anchor text linking. This process is designed to make it as easy as possible for the search engine spider’s to get around the site. This will radically speed up the time it takes for the site to be cached.

We then had to look at the meta strings which are located within the coding of each page. We placed a selection of keywords that we wanted to focus on for that specific page within the meta title, keyword list and description. For example on the Millbrook beds pages we incorporated keywords such as cheap Millbrook beds, discount Millbrook beds and Millbrook divan beds, etc. This was repeated for every page on the site but we had to be very careful not to create any repetition as we went on as this is as inauspicious as copied content on the site.

 
Now the optimisation foundations were completed we could upload the site and wait for the search engine spiders to cache it. We could now start to survey the movement of all the keywords by using our keyword ranking report system. The information provided on these special monthly reports allowed us to take rapid action against any phrases, such as Simmons beds and cheap Rest Assured beds for example, that might be struggling or looking as through they could drop. We encouraged these keywords by using numerous additional clever SEO techniques.
 
To ensure UK Beds Direct were not left in the dark their allocated account manager kept in close contact with them and sent them copies of our monthly reports as and when they were created. The team at UK Beds Direct also knew they could contact us at any time if they had any queries that needed answering.